![]() New York-based YipitData, which sells information to institutional investors, aggregates and analyzes data sets that track the behavior of millions of U.S. That’s after Netflix netted about 25.9 million new subscribers worldwide in the first six months of 2020, with the coronavirus pandemic spurring record signups. As of the end of June, the company tallied 193 million paid streaming customers worldwide. cancellations that is relatively minor in a grand scheme of things. Customers regularly drop Netflix and other subscription services (a metric referred to as “churn rate”), and the YipitData numbers may ultimately reflect a short-term blip in U.S. It’s unclear, however, how big an impact that will have on Netflix’s overall subscriber base YipitData declined to provide estimates on the number of customers who canceled.
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